You love elegant simple designs and that’s your f**cking problem? Muji is your solution. I first came across this brand when I was still in diapers back in Hong Kong. A good handfull of years after, I fell back in love with this brand when I walked into their store in New York. Their style is very quintessential Japanese with very modern simple and clean designs and at an affordable price. I used to stock up every time I went to New York but there is no need anymore! Muji opened their first West coast store right here in San Francisco at 540 9th Street. Check out the pictures but be sure to go check out their 2 story store!