SHOPPING // BLACK SCALE

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(un)Suprisingly, this story starts off the same way as this post. I had just finished brunch at the Pork Store on Haight, when I followed some friends into Black Scale.Β I’ve passed by the store several times, but never actually went inside. To be perfectly frank, Black Scale has always been a little intimidating, especially because I’m not completely familiar with the “Hypebeast” scene. However, once I was inside, I was immediately infatuated with the clean, modern interior of the store.

Black Scale started off in San Francisco, but now has stores in New York, LA and is sold worldwide. I love this quote from one of the co-founders, “Black Scale is a story that is being told. Since the beginning of Black Scale to now the aesthetic will always be there and the story will only continue because Black Scale is telling the story of mankind and what we as people have been through in the past, present and what we will see in the future.”

BlackScale-Tree

Arching high into the ceiling was a tall black tree that contrasted starkly against the unembellished white walls. Although it was made from paper mache, it looked very real– especially with the knobby details on the branches. The tree was completely unadorned except for a single umbrella, aptly named “Cupid’s Sin.” I love how it looks like a regular ‘ol black umbrella on the outside, but if you look closely, the tip and the handle are dripping in gold. Underneath is even more elaborate picture, reminiscent of the Renaissance era.

BlackScale-Umbrella

From what I could see, this store carries mostly mens clothing, accessories, and shoes.

BlackScale-Hats

These varsity jackets are definitely an upgrade from high school.

BlackScale-Jackets

These keychains are seriously the definition of BOSSY.

BlackScale-Keychains

Of course, these mens tanks were my favorites. Simple in black and white, all while making a statement.

BlackScale-Sinners-2

On customer service: “We need more time to explain some of the things we make. Take graphics. Yes, people will come in to buy it because they think it’s cool but for the most part we try to educate the customer so they know what they are wearing and can explain it to the ignorant asshole on the street that judges them, if in that case they want to explain it.”

BlackScale-Sinners

“For every positive there is a negative.”

BLACK SCALE SF
1409 HAIGHT ST, SAN FRANCISCO, CA 94117
(415) 355-9152

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